The department of Visual Communication offers an interdisciplinary three year; six semester pattern under graduation course. This course incorporates the latest trends in communication and media. In the year 2004 the department was established with a broad range, enriching the individual student to flourish rapidly in the developing field of media and communication. It is affiliated to University of Madras.

The course is designed to provide students with a wide range of media and communication theories and practices through professional oriented training in Visual Communication while providing the necessary platform to equip students with a strong foundation for the application of the acquired knowledge. Hence, the visual communication encompasses content ranging from face to face conversation to speeches to mass media outlets such as advertising, television production and other media too.

This course draw on traditions from both the social sciences and the humanities, and overlap in interests with related disciplines like mass communication, communication theories, rhetoric, computer graphics, animation, photography, elements of film, television production, advertising, drawing and graphic design. Lab work is supplemented with industrial visits and study tours. Interactive sessions with experts in different fields of communication and media enable the department to have links with industries.

Objectives:

• To impart training in the various forms of mass media to develop knowledge, 2 skills, attitudes and values appropriate to the media as a profession through formal classroom lectures, lab practices and through industrial training (Internship).
• To equip students with the necessary skills to be successful in the media industry, and motivating them to compete for leadership roles in the desired field.

Infrastructure:

• Drawing studio is entirely furnished especially with a comfortable artistic ambiance along with all amenities to help the students in visualizing and drawing skills.
• Sophisticatedly equipped photography studio with white backdrop, especially designed for fashion and advertising photography with high end version of digital still cameras and professional lights.
• Exclusive black and white processing unit to specialize in still photography.
• Fully air conditioned multimedia lab with latest 2D, 3D graphics, animation and web publishing soft wares.
• Well established television production studio along with arc lights and accessories with grids.
• Acoustically treated audio studio with latest audio editing software and mics.
• Edit suites installed with latest video editing softwares for television post production purpose.
• Dedicated screen hall for film review/appreciation and for conducting seminars.
• Selected and rear DVD film library for film studies.

Eligibility for Admission:

Candidates for admission to the first year shall be required to have passed higher 3 secondary examination conducted by the Government of Tamilnadu, or an examination accepted as equivalent (Academic or vocational stream).